About Us
Our Story
Vision
To be the leading Brazilian Rodízio-style restaurant in the U.S., offering an authentic and excellent gastronomic experience. Focused on expansion and connecting people to Brazilian culture, we aim to create memorable moments with passion and innovation.
Values
- Hospitality: We prioritize a respectful, caring, and welcoming environment, treating our customers and employees as part of our family.
- Resilience: We celebrate every challenge by overcoming them with courage and dedication, reflecting our journey strength.
- Authenticity: We take pride in offering a genuine Brazilian experience, respecting our culinary and cultural traditions.
- Innovation: We constantly seek new ways to improve our services and surprise our customers while staying true to our roots.
- Ethics and Fairness: We value transparency, respect for the law, and fair practices in all our relationships—with customers, suppliers, and employees.
- Connection: We believe in the power of food to bring people together, creating special and lasting moments.
Mission
To provide an authentic gastronomic experience that brings people together through Brazilian cuisine, with warm and innovative service, creating memorable moments while respecting Brazil's traditions and culture.
The Taste of Brazil was founded by Linalva Coelho. It all began in 1996 as Minas Carnes, followed by Banana Brasil, The Court House, and Casa Brasil. After overcoming hardships, including interventions by ICE (Immigration and Customs Enforcement), Linalva established The Taste of Brazil, delivering the authentic Rodízio barbecue experience and Brazilian homemade cooking.
In 2015, when Weber Silva joined as a partner, the restaurant went through a renovation and expanded its operations to Newark and Hillside, with quality remaining a central pillar.
The restaurant's purpose is to offer an authentic Brazilian culinary experience, promoting a welcoming and high-quality atmosphere, with a special focus on Minas Gerais and Gaucho cuisine.
Locations
Newark
Located at 37 Merchant Street, our Newark location welcomes up to 150 guests in a warm and inviting atmosphere. We opened back in 2018 and went through renovations in 2019 to make the place even more welcoming. Now, we offer a high-standard American steakhouse experience with Brazilian-inspired décor. During the day, guests can enjoy a relaxed by-the-pound service, ideal for a quick meal. In the evening, we offer a complete Rodízio experience with premium meats, excellent cuisine, and live music on Wednesdays, Fridays, and Sundays. On weekends, this elevated service is available throughout the day. A dedicated team of 20 professionals ensures attentive and welcoming service. The Rodizio features premium meats served table side, accompanied by salads, farofa, rice, and sauces for a personalized dining experience. *Please note that valet parking is temporarily unavailable.
Philadelphia
The Philadelphia unit, located at 6222 Bustleton Ave, accommodates up to 110 guests and employs around 27 staff members. Opened in 2008 and renovated in 2019, it has an informal dining style focused on delivering exceptional quality and service with a simple Rodízio experience and an affordable menu, respecting the tradition of the Brazilian steakhouse. It stands out for its weight-based sales service and "to-go" options, catering to local demand. The unit also offers event services with personalized attendance. With a welcoming and relaxed atmosphere, it is ideal for those looking for a delicious and quick meal, while maintaining quality and a unique experience.
Hillside
The Hillside unit, located at 1259 Liberty Ave, with a capacity for 44 people and
approximately 10 employees, was opened in 2017. It adopts an informal service style, with a
family-friendly and cozy atmosphere, offering traditional steakhouse services with a special
focus on weight-based sales.
The unit also caters to events of various sizes, making it ideal for small gatherings,
family
celebrations, or corporate events. Committed to quality and service, it provides an
authentic
Brazilian culinary experience in a welcoming and relaxed environment.
Icons and Symbols
Picanha Skewer
Represents the heart of the Rodizio experience, symbolizing the Gaucho cuisine.
Mineiro Dishes
Mineiro cuisine celebrates the simplicity and comforting flavors of the traditions of Minas Gerais.
Logo and Colors
The green and yellow colors refer to Brazil, conveying energy and authenticity.
Rituals
Rodízio de Churrasco
The interactive experience where grillers serve meats directly at the tables, promoting a unique experience of flavor and togetherness.
Cultural Education
During the meal, customers have the opportunity to learn about the origins and meanings of the dishes, with an emphasis on Brazilian cuisine.
Leaders and Influence
Linalva Coelho and Weber Silva are the founders and leaders, representing values of overcoming challenges, welcoming others, and a commitment to quality, directly shaping the restaurant's culture and experience.
Fair Practices and Inclusion
The restaurant fosters a culture of justice, inclusion, and respect, ensuring a work and
service environment where everyone feels welcomed, regardless of origin or belief.
This structure reflects the organizational culture of The T aste of Brazil, aligning with the
mission of celebrating and presenting Brazilian cuisine, especially from Minas Gerais and
Rio Grande do Sul, and ensuring that all employees and customers experience this with
authenticity, quality, and warmth.
Our Menu
At The Taste of Brazil, our menu is a celebration of the rich flavors and culinary traditions of Brazil, crafted with care and rooted in our heritage. From the succulent fire-roasted meats of our Rodízio to the comforting dishes from Minas Gerais, each offering reflects the authenticity and warmth of Brazilian culture. Our focus on fresh, high-quality ingredients ensures every bite is bursting with flavor, whether you're enjoying classic Brazilian staples like Feijoada or indulging in our refreshing tropical fruit juices.
We proudly serve signature dishes like Tropeiro beans, crispy pork with yuca, and a variety of hot and cold dishes that complement our Rodízio. And, of course, no meal is complete without a taste of our sweet desserts like the traditional Brigadeiro. Each location offers its own unique dining experience, but the heart of Brazil shines through in every meal, whether you're joining us for a quick lunch or a leisurely dinner.
At The Taste of Brazil, we welcome you to savor the true taste of Brazil, with warm hospitality and unforgettable flavors. Make sure to save room for our delicious desserts — a perfect ending to your Brazilian culinary journey!
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Testimonials
Our Promise
At The Taste of Brazil, we are dedicated to delivering a truly authentic Brazilian dining experience, rooted in our family’s heritage and passion for great food. Every dish on our menu is a reflection of the flavors and traditions that have shaped our journey, crafted with care and served in a warm, welcoming environment where everyone feels at home. We believe that food has the power to connect people, and we’re honored to share the rich culinary heritage of Brazil with you.
Join us at The Taste of Brazil and immerse yourself in the vibrant flavors of Brazil, right here in America. Whether you’ve long been a fan of Brazilian cuisine or are experiencing it for the first time, we invite you to taste the passion and tradition that define our food. We can’t wait to welcome you into our family and share our love for Brazilian cooking with you.
Thank you, and see you soon at The Taste of Brazil!
Gallery
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